Baetsen Groep
The Baetsen Group was founded in 1960 in Veldhoven as a ‘small transport company’. In a little under 50 years, the company has evolved into a prominent market player with various business units, including Transport, Recycling, Containers, Crane Hire, Transshipment and Storage. Baetsen has remained a family business ever since: flexible, customer-driven and innovative, a place where the customer is still king.
Result
Combined, Baetsen's 12 PLCs submit approx. 40,000 invoices to 5,000 debtors a year. On average, the company has 1,250 outstanding debtors. Coordinating these outstanding balances single-handedly is a daunting challenge. Within a year, Sillekens achieved and even exceeded the targets of the restructured credit control system: ‘On average, overdue accounts are repaid ten percent faster than before. In view of the turbulent economy, it is difficult to calculate the extent to which losses and giveaways have been reduced. Where there is no alternative, defaults are passed to debt collection agencies two weeks faster than before. In addition to financial gains, OnGuard has helped us improve our knowledge base and, by extension, our image as a high-quality, professional customer service provider.’
Mobilizing support and everyday practice
Jack Sillekens, Credit Manager Baetsen Group: ‘I made a conscious decision to invest in mobilizing support for this venture. ‘New ventures’ are always greeted with a certain amount of tension and even resistance. Thorough preparation with OnGuard, coupled with personal guidance and supervision, helped overcome these obstacles. The upgrade caused less upheaval than expected, and our employees unanimously agree that they wouldn’t want to return to the old system!’
Results in brief….
• Cost savings and quality improvement
• Overdue accounts are repaid ten percent faster than before
• Defaults are passed on to debt collection agencies faster than before
• Improved insight and overview for the organization
• Efficient: a uniform approach
• User friendly and enjoyable
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